Subscribe in a reader Whoop Ass Internet Marketing: April 2008

Monday, April 7, 2008

Online Marketing Tools:

Keywords are often you're ticket to online visibility. How do you know what keywords you should be using? may have the answers you're looking for!

SEO and SEM have become a huge part of bringing people to your website. They focus on keywords and what words your website uses in tags, links, descriptions and content. Finding out which keywords you're showing up for, and which keywords your competitors are showing up for can give you a big advantage in your quest for increased visibility. is a free (unless you want the advanced version) tool you can use to discover which words any website is using to get listed on the search engines. It will give you organic search results as well as those words being used for paid listings. This tool also gives you a good idea of search engine placement for each keyword listed for every website.

Like most other online marketing tools, be prepared to spend some money if you want a more advanced version of the data. We have found plenty of use for the free version when researching things for our clients. If nothing else, this tool can be used as a great way to generate some new keyword ideas for your marketing.

Check it out for yourself at!

Thursday, April 3, 2008

Online Marketing Tools:

We're starting a series of posts this week regarding free online marketing tools. You can get at least a general idea of how your site is performing without paying the big bucks to do it!

However, if you want to get an exact update on your websites performance, you should be prepared to pay something!

Our first tool this week is This tool gives you a rough idea of how many page views your website is getting. You can also compare your website traffic with other websites (perhaps competitors?).

While we have found this tool to be a bit unreliable when we compared it with our own statistics, it did give a fairly accurate description of the traffic trends. It was pretty consistent in letting us know when we had good months or bad months with traffic, although the numbers were not as accurate as they could be.

The free level of compete. com will also tell you the top keywords you're appearing for. (You can get more, but you have to pay!) This will give you a little idea of how people are getting to your site through search engines.

Check it out for yourself: Remember, it's not the most accurate tool, but can still be useful.