According to a 2006 Direct Marketing Association study, for every dollar companies invested in email marketing their ROI was $57.25. Other studies indicate 50 million people check their email 5 or more times every day. So what does an email newsletter do for a business that's so beneficial?
First and foremost, email newsletters provide you another opportunity to connect with clients and prospects. There's a saying in marketing that says any visibility for your business is good visibility! Getting your name in front of people is always a good thing for any business.
Besides staying top of mind with people who already know about you, an email newsletter campaign allows you to extend your network with one simple tool: the "Email to a Friend" link.
While the person on your email list may not need your products or services, they might no someone who does.
Email newsletters also provide you the opportunity to experiment with new marketing ideas, offer specials "only for your email subscribers", and distribute helpful information about your products or services.
Email marketing can be used to drive consumer behavior either online or off-line. They can encourage website traffic or bring people into your store. If used properly, email newsletters really have an endless array of possibilities for your business!
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