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Monday, January 28, 2008

Why SEO?

Search Engine Optimization or SEO is recommended to any business wanting to dramatically increase their business from the internet or gain more internet visibility. There are six (probably more) important things to emphasize when talking about the possibilities of SEO and what it can do for your business:
  1. SEO appeals to a much larger audience than any other medium.
  2. SEO is much less expensive over time than almost any other medium such as radio, television, or print ads.
  3. SEO typically delivers higher success rates than other forms of advertising mediums.
  4. SEO is a measurable tool... not a guessable tool.
  5. Your websites optimized pages will perform for years.
  6. SEO works well in conjunction with other online marketing strategies such as directory listings, inbound links, additional web pages, end-user software, online PR, e-newsletters, and social network marketing.
As you can see, SEO can be a powerful marketing tool at a very efficient cost. You must, however, take the time to do it right. The proper method of optimizing your website requires hours of keyword research, market identification and developing focused content with the proper use of keywords.

To learn more about SEO and other forms of internet marketing visit

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